Weetabix is a whole grain wheat breakfast cereal produced by Weetabix Limited in the United Kingdom.
It comes in the form of palm-sized (approx. 9.5 cm × 5.0 cm or 4″ × 2″) rounded rectangle-shaped biscuits.
Variants include organic and Weetabix Minis (bite-sized) versions.
The UK cereal is manufactured in Burton Latimer, Northamptonshire, and exported to over 80 countries.
Weetabix for the North American market (Canada and the U.S.) is manufactured in Cobourg, Ontario, in both organic and conventional versions.
Weetabix is made from whole grain wheat and the version sold in the United Kingdom has 3.8 g of fibre in a 37.5 g serving (2 biscuits) (10.1% by weight).
The product sold in North America has 4 grams of fibre in a 35 g serving (11.4% by weight).[4]
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